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As in prior years, the Pick n Pay School Club 2009 incorporates the activities of the Youth Consumer Board (YCB), a unique initiative that provides a platform to educate learners about their consumer rights.

In doing so, the YCB also allows Pick n Pay to demonstrate its belief in the importance of consumer education and the company’s commitment to South Africa’s future leaders.
Youth Consumer Board

The YCB will focus on two core elements this year:

  1. Posing specific research-based questionnaires to the learners, namely:

    • The youths’ impact as consumers (sources of income, spend, influence and expectations)
    • Corporate Social Investment and the role it has in purchasing decisions and brand perceptions.
    • The role of packaging and the youth’s understanding thereof

  2. The YCB Competition

The YCB Competition encourages schools to maximise their learners’ participation in the YCB’s research, and the schools most active with the YCB during 2009 can win awesome prizes: the top five participating schools will win R3,000 each!

The prize money awarded to the winning schools may be divided equally between the participants involved in the YCB activities.
It's my choice Youth Consumer Board
 
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