PnP School Club | Youth Consumer Board

Region (where you live)

Age

Race

Gender

Which of these fast food brands do you associate most with sports and activity programmes? [Tick one option]

What is the best way for a brand to impress you? Indicate how you rate the importance of the following: Tick three option

	It invests in improving my community
	It's available everywhere
	It makes me feel like a VIP
	It give me honest and direct information
	It sponsors sports and teams
	It's really expensive (luxury)
	It offers me a wide range of activities
	All my friends want to buy it
	It gives out free samples
	It hosts concerts / gigs / parties
	It reinvents itself all the time (innovative)
	It offers me good service
	It's affordable

In terms of fruit and vegetables, mark which one of these descibe you the best:

	I really enjoy them and eat them regularly
	I like some kinds of fruit and vegetables
	I like fruit, but not vegetables
	If someone made fun varieties and made them fun to eat, I'd enjoy them more
	I really dislike fruit and vegetables

What about Facebook

	I am a Facebook user and use it more than I did a year ago.
	I am a Facebook user, but use it less than I did a year ago.
	I'd like to use Facebook, but my parent/s don't allow it.
	I am not a Facebook user because I choose not to be.
	I am not a Facebook user for other reasons.

How much do you know and care about cars?

	I know a lot; I read a lot about them; I am a petrol head
	I know a little bit and am eager to know more
	I know very little, but I would like to know more
	I don't know anything, and I don't care

Which of these talk shows do you enjoy watching? Tick three option

	Oprah
	3Talk (Noelene Maholwana-Sangqu)
	The Tyra Banks Show
	The Ellen DeGeneres Show
	The Jerry Springer Show
	The Ricky Lake Show
	I really don't enjoy talk shows

Out of all the options listed below, I spend the most time...

	Watching TV
	On my cellphone (Mxit, SMSing, downloading etc.)
	Shopping for clothes
	Hanging out with my friends
	Reading a book
	Visiting / updating my social networks (MySpace, Facebook, Twitter etc.)
	Playing sports
	Community / charity work

How important is looking after the environment to you?

	Very important
	Sort of important
	It doesn't affect me, so I don't care about it.
	I have better things to do with my time and money.
	I don't have enough time / money to thing about it.

Do you have access to the Internet?

	No, I don't
	Yes, at home
	Yes, at school
	Yes, on my cellphone
	Yes, at home and school and on my cellphone
	Yes, but only if I go to an Internet Cafe

Of these digital media / channels, which one has advertising that you notice the most?

	Branding / tags on SMS and 'Please call me'
	General mobile advertising
	Internet advertising (banners etc. on websites)
	Bluetooth advertising / messaging (in malls etc.)
	Adverts on MXit

Complete only if you indicated that you have access to the Internet

Have you noticed these brand / product categories advertised online (banners etc. on websites) in the past four weeks?

	Insurance
	Cars
	Casinos
	Weight loss
	Grocery retailers
	Universities / colleges
	Dating services
	Mobile services and downloads