Online Questionnaires
Download the questionnaire in PDF format here.
Name
Name of School
Please tick the appropriate box
Region (where you live)
Gauteng
Western Cape
Eastern Cape
North West
Kwazulu-Natal
Free State
Limpopo
Age
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
Race
Black
White
Asian
Coloured
Gender
Male
Female
Which of these fast food brands do you associate most with sports and activity programmes? [Tick one option]
McDonald's
Wimpy
KFC
Nando's
Debonairs
Steers
What is the best way for a brand to impress you? Indicate how you rate the importance of the following: Tick three option
It invests in improving my community
It's available everywhere
It makes me feel like a VIP
It give me honest and direct information
It sponsors sports and teams
It's really expensive (luxury)
It offers me a wide range of activities
All my friends want to buy it
It gives out free samples
It hosts concerts / gigs / parties
It reinvents itself all the time (innovative)
It offers me good service
It's affordable
In terms of fruit and vegetables, mark which one of these descibe you the best:
I really enjoy them and eat them regularly
I like some kinds of fruit and vegetables
I like fruit, but not vegetables
If someone made fun varieties and made them fun to eat, I'd enjoy them more
I really dislike fruit and vegetables
What about Facebook
I am a Facebook user and use it more than I did a year ago.
I am a Facebook user, but use it less than I did a year ago.
I'd like to use Facebook, but my parent/s don't allow it.
I am not a Facebook user because I choose not to be.
I am not a Facebook user for other reasons.
How much do you know and care about cars?
I know a lot; I read a lot about them; I am a petrol head
I know a little bit and am eager to know more
I know very little, but I would like to know more
I don't know anything, and I don't care
Which of these talk shows do you enjoy watching? Tick three option
Oprah
3Talk (Noelene Maholwana-Sangqu)
The Tyra Banks Show
The Ellen DeGeneres Show
The Jerry Springer Show
The Ricky Lake Show
I really don't enjoy talk shows
Out of all the options listed below, I spend the most time...
Watching TV
On my cellphone (Mxit, SMSing, downloading etc.)
Shopping for clothes
Hanging out with my friends
Reading a book
Visiting / updating my social networks (MySpace, Facebook, Twitter etc.)
Playing sports
Community / charity work
How important is looking after the environment to you?
Very important
Sort of important
It doesn't affect me, so I don't care about it.
I have better things to do with my time and money.
I don't have enough time / money to thing about it.
Do you have access to the Internet?
No, I don't
Yes, at home
Yes, at school
Yes, on my cellphone
Yes, at home and school and on my cellphone
Yes, but only if I go to an Internet Cafe
Of these digital media / channels, which one has advertising that you notice the most?
Branding / tags on SMS and 'Please call me'
General mobile advertising
Internet advertising (banners etc. on websites)
Bluetooth advertising / messaging (in malls etc.)
Adverts on MXit

Complete only if you indicated that you have access to the Internet

Have you noticed these brand / product categories advertised online (banners etc. on websites) in the past four weeks?
Insurance
Cars
Casinos
Weight loss
Grocery retailers
Universities / colleges
Dating services
Mobile services and downloads

 
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